Performance monitoring and analysis

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Targeted advertising campaigns can attract qualified leads to online purchasing platforms and increase brand awareness. Creating high-quality content, such as blog posts or videos, can help build your brand's authority and credibility with potential buyers. Finally, conversion rate optimization strategies can also help generate qualified leads by providing incentives, such as promotions or special offers, to encourage buyers to continue purchasing.


By regularly monitoring key metrics such as conversion albania phone number lead rates, traffic, average basket size, and sales, sellers can identify opportunities for improvement and growth. Online selling platforms often offer comprehensive analytics tools that allow sellers to monitor and analyze their performance in real time.

With this tool, sellers can identify the most popular products, traffic peaks, shopping basket abandonment rates, and other important metrics.

In addition, sellers should use company-specific key performance indicators (KPIs) to measure the effectiveness of their sales efforts on B2B online procurement platforms . For example, sellers can track sales, return rates, marketing costs, and profit margins for each product to determine their success on online procurement platforms.