Tags are snippets of code typically placed in the <head> of a page that allow for third-party tracking, analysis, and reporting . Google Analytics and other analytics platforms are an obvious one, but remarketing , conversion tracking services, and advanced customer insights services also use tags.
Tag management is a concept born from the growing need to increase the agility of marketing measurement and tracking capabilities. Managing and making changes to tags can be tedious and involves a lot of unnecessary work.
Imagine what it would be like in our company to add that pile of work to everything we already do. Sending emails, scheduling meetings, or chile mobile database last-minute races to avoid making excuses to the boss, updating servers every three weeks, a crucial video conference scheduled for the world premiere of our product in three weeks, and similar situations. In this context, tags are born, to save us a lot of extra work .
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The Google Tag Manager proposal
1.- Eliminate the need to edit website code over and over again just to add, remove, or edit tags.
Instead, a code is placed on each page of the website, which is the Google Tag Manager container code .
This container literally acts as a container, as it can store and deploy various marketing and analytics tags. We don't need to recode the website just to apply and maintain multiple tags.
2.- If you know how Google Tag Manager works, you can try creating tags faster without coding them each time on your website.
You can't afford to spend weeks or even months adding a bunch of tags to your website because the IT team is too busy updating product catalogs.
A common problem for most of us is that relying on web developers for any code-related tasks makes us slow when it comes to agile adoption. With Google Tag Manager installed, we can change tags in much less time.
3.- Another feature of Google Tag Manager is that it enables advanced tracking for our website . This is because it provides many tags and functions through which you can perform advanced tracking in a very short time. Until now, and those of us who have suffered through it know what we're talking about, we spent countless hours on this task.
For example, it is useful if you want to start tracking clicks on all the external links on your website , so you can know the amount of traffic the site is sending to other websites (advertisers, affiliates), which will be tremendously useful for monetizing it.
If you're using Google Tag Manager, you can complete this task in a matter of minutes. Plus, you'll minimize human error by not spending as much time coding the necessary code.
Similarly, Google Tag Manager can track redirect links inserted into our website pages in a matter of minutes.
In short, we can conclude that knowing how to use and operate Google Tag Manager saves us a lot of time , and without a doubt its use is set to become an invaluable asset for professionals who focus their professional activity on mastering it, because it will be in high demand.
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