My SEO traffic has dropped dramatically, what could be happening?

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We all know how difficult it is to get good SEO traffic to our website . We spend hours working on keywords, getting links, doing on-page optimization, reducing loading times... only to find that one day, suddenly and without warning, our Google Analytics metrics have become something like Niagara Falls.

Why has my organic traffic dropped?
If you've ever experienced this, you already know what this is all about. But for all those who haven't yet, and so you don't get shocked if it does, we want to share with you the 4 most common reasons why your SEO traffic can suddenly drop (and how to recover it).
Penalties
If your organic traffic has dropped without explanation (and you're looking at the right metrics), it could be due to Google penalties. To make sure this is true, you'll need to check through Google Search Console. If you see a red card in Search Traffic, that means guatemala mobile database you've received some kind of penalty and what affected your rankings so you can fix it. The most common scenarios in this regard are that your site has been hacked, duplicate content penalties, user-generated spam, redirects, or malicious links.
The Competition
The battle to rank first on Google never stops, so despite your efforts to rank first for the most important keywords in your sector, a competitor may have overtaken you and is overshadowing you. It's also possible that they've gotten ahead of you by ranking a super mobile version of their website. So if your main traffic device is mobile, you already know what's happening. These could be some of the reasons why you're losing organic traffic, so get your act together to regain your rightful place.
SEM traffic is cannibalizing SEO
It's quite common for SEM traffic to eat up SEO. This happens because some people are too lazy to even scroll down a bit and stick with the results that appear first, i.e., the paid ones. To make sure this isn't happening to you, compare the list of keywords you're bidding on in PPC campaigns with those that bring you organic traffic. If you see any of the same keywords, remove them from your AdWords keyword list. Why pay for traffic you can get for free?
Links
Both backlinks and internal links can affect your website's organic traffic.
When it comes to backlinks, we all know how important they are for website positioning, especially if they're strong. But just as acquiring them gives us authority, losing them takes it away, so that's likely the problem. To see if this is the cause of the traffic loss, we can check whether they're still on your site (or not) using various platforms such as Ahrefs or Majestic. These will tell you, for example, if they've added a nofollow option to the backlink or if the sites have undergone any recent updates.
As for internal links, they also count, as they tell Google the relevance and hierarchy of internal pages. Therefore, if
you've made changes to internal links, this may have affected the site's pages. To check this, you can use the web audit tool, Screaming Frog. Check, in particular, if there have been changes to authority pages, anchor text, footers, etc. If you can't undo them, try creating new internal links to restore the authority of the affected pages.
We hope these guidelines have been helpful. If you want to become an SEO expert and learn all the variables that affect organic traffic, we recommend our Advanced Technical Search Engine Optimization (SEO) Course .