The biggest challenge for anyone who operates an online store is, without a doubt, the Conversion Rate. This is an indicator that shows the percentage of unique visitors who, in a given period of time, made a purchase in the online store.
In Brazilian e-commerce, the Conversion Rate is around 1.5%. This is a very low rate when compared to the rest of the world. According to the Brazilian Society of Retail and Consumption (SBVC), the rate is 4.4% worldwide. In the British market, it reaches 4.45% and in the North American market, it is 3%. Our percentage ends up being twice as low as the global one. However, this does not mean that we cannot change the scenario.
Before talking about techniques that can help gambling data israel increase your online store's conversion rate, we need to think about factors that can directly or indirectly affect this task. Of course, it is important for the national economy to improve so that people have greater purchasing power and can consume more products and services. It is also important to evaluate your own market. In almost every area, there is a period of the year that represents peak sales, for example. Another aspect to be considered is the competition. What are they doing? Are their products similar? What sets them apart from theirs? And what positive characteristics do they have that you could consider?
After all these analyses and adjustments to your operation, we can think of other aspects that will help increase your store's Conversion Rate. Some options are: investing in optimizing design and usability; evaluating the product mix; creating a wishlist system to help customers keep track of promotions; improving product presentation, with higher quality in all products and descriptions; adding customer reviews to product pages; etc.
However, I want to focus on three items. I consider them to be very important for a good e-commerce operation and I have seen real transformations in the performance of some stores that made strategic use of both: intelligent use of e-mail marketing, a good tool for recovering abandoned carts and customer loyalty using cashback.
Some people turn up their noses at the mere mention of email marketing. This usually happens when, in previous experiences, the tool was not used efficiently.
To begin with, there is no point in buying email lists. It is much more interesting to have a mailing list with qualified contacts, a good database to extract information quickly and efficiently and then make intelligent use of this information. Of course, this will require analysis by your team in order to understand what your customer's demands and preferences are, which promotions usually attract their attention, how often they make purchases and what items they purchase. It will also be possible to understand more about the average ticket. Of course, it is important to evaluate points such as frequency of sending messages, segmentation for specific consumer niches, language, etc. With information like this in hand, email marketing campaigns tend to become more effective and, automatically, Conversion Rates tend to increase.
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