Automations and their effects on the market

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Edition of Guru Talks, which aired on March 27, 2025, our CEO André Cruz welcomed Vitor Herbst to talk about the impact of artificial intelligence (AI) on digital business automation . Vitor shares his professional trajectory, from buy bulk sms service executive to automation specialist, and highlights how AI has revolutionized business processes, from customer service to sales optimization.

Index
1. Introduction: Meeting with Vitor Herbes and the Discussion on AI
2. Vitor Herbes’ Journey: From Sales Executive to Automation Specialist
3. The Evolution of Automation: From Excel to Artificial Intelligence
4. The Importance of Prompt Engineering: The Quality of the Question Defines the AI’s Response
5. AI Market Opportunities: Sales Automation and Customer Service
6. AI as an Optimization Tool: Practical Examples of Automation
7. The Future of Work: AI as a Collaborator and the Need for Specialization
8. Hacks to Enhance AI: Personalization and Gamification
9. The Impact of AI on Consulting: Efficiency and Results
10. Conclusion: Adoption of AI as a Competitive Advantage

Introduction: Meeting with Vitor Herbes and the Discussion about AI
[1:11] The author began the broadcast by introducing Vitor Herbes, a friend he met in Portugal, and announced that the conversation would be about artificial intelligence (AI), his expectations and opportunities in the market.

He expressed his enthusiasm in discussing how the market is reacting to AI and what the best opportunities are for those looking to position themselves in this scenario.