Use of user-generated content (UGC)

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This holistic approach to SEO will reward comprehensive and insightful websites that focus on a niche or area.

For example, websites that cover politics, entertainment, sports, and news might see a decline in organic traffic. Whereas sites that specialize in "sports news" might see SEO gains.


User-generated content such as frequently asked questions, Google’s “ People also search for ” and “People also ask” questions have always been a treasure trove for finding keyword ideas and content opportunities.

People also search for


Marshal Davis of Ascendly Marketing , a Texas-based digital agency, believes that with the rise of SGE, overseas chinese worldwide database we will see a potential shift toward valuing UGC in search results.

We encourage our clients to integrate platforms such as forums and Q&A sections into their websites. This approach not only promotes user engagement but also provides a diverse range of content for SGE to leverage.

- Marshal Davis

Marshal Davis

How to access Google's SGE
SGE has not yet been rolled out to all Google users as it is still in the testing and experimental phases.

While SGE is still in testing, you can try it out through Google's Search Labs.

To try SGE, simply follow these steps:

Navigate to Google Search Labs .
Then click “ Get started ” under Google Search.