What is email marketing for SMEs?

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This email marketing guide for SMEs is designed to inspire you and serve as your help center, with tips, tricks, and know-how to help you grow and manage an email marketing operation with a return on investment that matches your business. We all know that the term “small business” or “small enterprise” is a general term for all types of businesses, so we’ve included industry-specific email marketing resources in the second half of this guide to give you more detailed information for your business.

So, bookmark this guide and taiwan phone number library refer back to it as you fine-tune each aspect of your email marketing setup. Good luck! Email marketing for SMBs or small businesses starts with collecting email subscribers and sending them content and offers in order to convert them into customers. Small businesses tend to put email at the center of their digital marketing efforts due to the low upfront cost with email service providers like MailerLite; where unlike many other providers, you own your email list forever and have full control of your content.



Why does this matter? Small businesses that spend their limited budgets on things like Facebook will never have access to their followers, nor will they be able to control who sees their content; and if you stop using Facebook or your page is deleted (which happened to us), all those followers will be lost forever. Terrible, right? Email marketing puts SMB owners in control of their marketing assets and gives them the tools to continually grow with minimal investment.