Business Promotion Tips

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1. Creation of thematic creatives and unique offers
Effective creativity and clear promotions will help you stand out from your competitors and attract attention.

Using bright banners and noticeable slogans with phrases like “Last chance to buy at a discount” increases the effect of urgency.

Creatives must be adapted to different channels

Visual banners for social networks, short videos chinese overseas british data for advertising in stories and capacious headlines for email newsletters.

Incorporate gamification elements into your advertising campaigns, such as sweepstakes or limited-time promotions, to encourage your audience to make a purchase. This can increase engagement and attract new customers.

2. Personalization and analytics to improve efficiency
Advertising effectiveness is increased by using personalized offers.

CRM and analytics data allow you to segment your audience

Offer customers what they are really interested in. For example, remind them about abandoned carts or send personalized discounts based on previous purchases.

And don't forget about related sales (what is offered to buy in addition to the main product). On our clients' projects, blocks of bows and similar products on websites give an increase in the check by almost 2 times.

Prepare segment lists for mailings in advance and use dynamic creatives in advertising to tailor messages to each client.

3. Customer retention
After Black Friday is over, it is important to continue communicating with customers by offering participation bonuses and special conditions for future purchases. Timely feedback will help identify weak points and improve future campaigns.

Send thank you emails to customers with an offer of a bonus on their next purchase or a survey about their experience to build loyalty.

Why it is better to delegate marketing to professionals
The Black Friday period is a time of peak business loads. In addition to preparing the assortment, managing logistics and working with clients, it is necessary to competently build a marketing campaign.

Underestimating the complexity of this task can result in costs: poorly targeted advertising, ineffective promotion channels, or inadequate response to demand surges can lead to lost profits and reputational risks.