What is Organic Search?

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Organic search refers to search results that appear in search engines like Google, Bing, or Yahoo naturally, without payment or direct promotion. In this article, we will discuss in depth about organic search, its importance in SEO (Search Engine Optimization) strategy, factors that affect organic rankings, and best practices to improve our online visibility.

List of contents
What is Organic Search?
The Importance of Organic Search in SEO Strategy
Factors That Affect Organic Rankings
Best Practices in Increasing Organic Visibility
Conclusion
Organic search refers to search results that appear in search special lead engines based on the relevance and authority of the web page, without any direct payment or promotion to the search engine. This is different from paid search results that appear as promoted ads.

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The Importance of Organic Search in SEO Strategy
1. User Engagement: Organic search results tend to get higher levels of engagement from users, as they are considered more authoritative and relevant.

2. Quality Traffic: Organic search can bring quality traffic to our website, because visitors are usually looking for specific information or solutions.

3. Optimizing Costs: Although it takes time and effort, a good SEO strategy can optimize our marketing costs in the long term, because it does not require direct costs for each click.

4. Increased Brand Awareness: High ranking in organic search results helps increase our brand awareness, as our site appears in a strategic place on the search results page.

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Factors That Affect Organic Rankings
1. Quality Content: Informative, relevant and unique content plays a vital role in organic ranking. Use relevant keywords naturally in our content.

2. Authority and Credibility: Quality backlinks, domain reputation, and social interactions (such as shares and likes) help increase the authority of our web pages in the eyes of search engines.

3. Technical Optimization: Technical factors such as page speed, URL structure, meta tags, and optimized sitemaps also affect organic rankings.