It’s the basic ease of use. This is an important part of how to optimize a landing page for lead generation and increased conversions. Forms need to be clear and concise to avoid misunderstandings. They also shouldn’t be too long, as each step is another chance for potential conversions to lose interest.
Screenshot of a Netflix sign-up page, showing steps to create a password and choose a payment method.
Screenshot from Netflix
Build Trust with Social Proof
Social proof essentially means brand recognition. When we see a new product or service business owner data that we don't recognize, there is a possibility in our mind that it is a scam.
But when we recognize a brand, it creates a measure of trust. We know that other people use it, which reduces customer concerns about being taken advantage of. So how can we highlight social proof for first-time visitors to your landing page?
Customer testimonials and published reviews go a long way toward this. And for B2B services, this v can mean highlighting companies that are actively using your products.
If you have high traffic but low conversion rates, your calls to action may not work effectively. Strong CTAs require good, clear language. But they can also benefit from complementary visuals to make them stand out from the rest of your website.
CTAs invite customers to interact with different parts of your website. These can include evergreen CTAs like suggestions to explore your blog or use the product search function. But they can also include timed CTAs like a promotional sale banner with a button that links to deals and discount pages.
Experiment with A/B testing
A/B testing, or split testing, is when you run two different versions of a web page at the same time to see which one is more effective. This is done by segmenting visitors into groups to determine who sees which version of the page. So, for example, you might segment users by geographic region.
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