We knew we were getting referral traffic.

[tasmih1234]

And, with competition so fierce in almost every industry on the planet, you need to discover a channel you can win and own. Source: Mamble At the time, we simply couldn't afford paid acquisition channels. These channels were much more affordable at the time, but our margins were slim... and, did I mention, we were self-sufficient?! So we had to find a channel that would allow us to build relationships with our customers and generate consistent, consistent sales. We received excellent media coverage, and were even named one of the top 100 retailers by Internet Retailer (a major event at the time).

This media coverage was excellent, but it was also fleeting. We'd get a media hit, we'd see customers coming in, then two weeks later, traffic would drop off and we'd have to go get another media hit. It was difficult and meant our sales were out of our control. CellarThief was listed as one of the top 100 internet retailers So we took a deep breath and examined what telegram data was driving our sales. Most companies simply don't do that. They have their channels, their budgets, and their sales. And they simply don't do the work necessary to understand where their best customers are coming from.

We were the same. We knew we were getting sales from SEO. We also knew we were getting affiliates to promote us. But we didn't know how much each of them was contributing to our sales every day, every week, and every month. The most difficult thing was that we couldn't predict how much revenue we could generate in a day, a week, or a month. This began to create difficulties for our purchasing. We simply didn't know how much wine to commit to supplying to our suppliers.