Interruption Marketing – The Abandoned Model

[armdrejoan]

The meaning we know and use today refers to the chinese overseas canada database and tactics aimed at promoting the sale of services and products. This evolution started from simple approaches, such as the use of signs to attract customers, and reached its peak in the twenty-first century, with a global and profound approach to sales promotion.

Permission Marketing is just one of many forms of marketing and although it is a relatively young approach in the history of marketing, it is rapidly gaining ground and essentiality.


The best basis for understanding Permission Marketing is to examine the model that preceded it.

“Interruption Marketing” is a clear example of what is strictly avoided in the new approach, as in Interruption Marketing people are deliberately interrupted and disturbed in order to spread an advertising message. Sometimes in an intrusive or even annoying way. Constant repetition plays a significant role in literally hammering slogans and brands into the minds of potential customers. A prime example is television advertising, which was very popular in the 1990s. At a time when digital marketing was less widespread, television advertising was predominant. Interruption Marketing has been effective for many years, but the volume and intensity of advertising messages have reached levels that are hardly bearable. The positive effect is lost due to the enormous information overload; the audience loses interest or, in the worst case, is even repelled.

This is not only true for TV commercials, but also for posters and billboards that in the meantime “crowd” our daily lives. It is likely that there are only a few people left who read each advertisement carefully.