SEO and ChatGPT – how to use artificial intelligence

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SEO (Search Engine Optimization) is a dynamic and ever-evolving area of ​​digital marketing. With the advent of artificial intelligence, including models like ChatGPT , SEO professionals are gaining new tools that can dramatically improve website optimization for search engines. So how can you use AI to enhance your SEO strategies ?

What features does ChatGPT offer?
There are currently several different product offerings:

- Free version that provides access to ChatGPT 4o mini (specific model).

- Plus plan for $20 per month, which includes amazon data extended limits, access to more advanced ChatGPT models (o1 and o1 mini), scheduled tasks, custom GPTs, and limited access to the Sora video creation app.

- The Pro plan for $200 per month, which offers unlimited access to all Plus features, advanced voice features, higher video and screen sharing limits, an advanced version of the o1 model, and access to the Operator feature, which can perform tasks in a dedicated browser.

The free version's interface is simple, with a blank dialog box for entering a command.

The tool can perform various tasks and return text, files, images, and videos in response. Examples of tasks that ChatGPT can perform include:

Answering questions.
Writing things like ads, emails, paragraphs, entire blog posts, or even college theses.
Writing, commenting, or marking up code.
Change the formatting of a block of text.