TikTok has become the dominant platform in mobile commerce

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TikTok has become the dominant mobile commerce platform, according to the latest data from Sensor Tower. The app, including its Chinese version Douyin, generated a whopping $6 billion in in-app purchases in 2024, more than double the amount of its competitors.


This 36% year-on-year growth underscores how strongly TikTok is influencing users’ shopping behavior. A key factor in its success is its high conversion rate – up to 70% of shoppers make a purchase after viewing teacher data content or advertising on the platform. This suggests that TikTok is not just a social network, but also a powerful sales channel that can effectively connect entertainment and e-commerce.

The overall mobile app market is set to witness significant growth in 2024, with global in-app purchase revenue reaching $150 billion, up 12.5% ​​year-on-year. An interesting trend is that non-gaming apps are growing faster than gaming apps, which is also confirmed by TikTok’s dominance in mobile commerce. Businesses looking to reach the younger generation and increase their sales should consider TikTok as a key platform for their marketing and sales strategies. With the growing emphasis on purchasable content, TikTok is expected to continue to be a major player in the social commerce space.