More news in online marketing for February 2025

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February brought a number of exciting changes and innovations to the world of online marketing that could impact the strategies of marketers and businesses around the world. From updates to Google and YouTube advertising systems to new AI-powered tools to major regulations within the EU, digital marketing is constantly evolving and adapting to new trends. In this overview, we take a look at key innovations that could impact campaign performance, user targeting, and content promotion options.

Analysis predicts more vulnerabilities in 2025
A new analysis from the Forum for Incident Response and lawyer data Security Teams (FIRST) predicts that the number of reported vulnerabilities will reach a record high in 2025. The total number is estimated to grow to nearly 50,000, an 11% increase from 2024 and a staggering 470% increase from 2023. This trend confirms the accelerating pace of cyber threats and highlights the need to shift from reactive security measures to a proactive strategy.


The report recommends that organizations focus on risk management, effective patch planning, and better preparedness for the increasing number of newly discovered vulnerabilities. The challenge remains not only identifying security threats, but also addressing them in a timely and effective manner to protect critical infrastructure and sensitive data from abuse.