Monthly Marketing Recap

[mouakter14]

For our first MMR we have done an analysis of the new trends that will impact our lives and ways of working. And here are the most relevant ones for you:

Contents
Content is king and will continue to be so in 2024, but it is a topic that is intertwined with that of user attention which, as we know, is increasingly volatile and subject to continuous distractions.

The challenge, therefore, is not only to create more content, but above all to engage people with interesting content and above all useful for their daily lives.

But how can we stand out in an increasingly undifferentiated context, where content is often a copy-and-paste of other content?

Without a doubt, the discussion today also revolves around the use of AI, which can be an ally but also a danger. On the one hand, it can allow us to do more in less time, but it can certainly have a negative impact on the quality produced.

An increasingly relevant aspect in the minds of people and consumers - and especially for the new generations - is authenticity. But to be authentic it is necessary to stay up to date with market trends and build content that brings benefits in everyday life.
So artificial intelligence for content creation... yes or no? If necessary, let's get some ideas, but then it will be important to decline the content based on the context and above all the target audience. Knowing our audience will therefore be essential to personalize communication.

Personalization
Related to content creation is another important theme, which job seekers data is personalization. We have already talked about it in other articles , but, also considering the hype of artificial intelligence, personalization becomes increasingly central in 2024.

Users are looking for personalization in communications, recommendations, products, offers and advertising campaigns . They not only look for it, they expect it. Who cares today about receiving massive communications from a certain brand?
In this context, time plays a fundamental role: we have less time. We want to receive only useful and relevant communications with respect to our tastes and preferences. And we expect brands to know us well enough not to betray our trust.

Data and Privacy
And to generate TRUST we cannot fail to talk about data privacy. Data today is a capital value .

Users who are increasingly careful about what they share and with whom, but not only that. From a legislative point of view, the commitment to protecting citizens is growing: privacy is now understood as a basic right of people.
This has impacted, as we know, also on important choices by the big technological players who have chosen to lead us towards a cookieless world towards which companies are still taking measures.

If Firefox and Safari have already blocked third-party cookies for a while, the big revolution is expected for 2024, when Chrome should also formalize the same path, it is thought by late spring.

Another big news from Google, still in the area of ​​data collection, is the introduction of Consent Mode version 2.