But be careful: today we are turning everything upside down and humor must not be missing in reading these lines!
Many argue that intensive planning is crucial to success, but that’s old news!
Here are some important rules of planning and preparation that will keep you ahead of the curve:
A precise analysis of the target group and the definition of the buyer persona ? Let's forget it, who do you think will read those emails?
Recipient segmentation? No use. Send your campaigns to anyone, after all, “all advertising is good advertising”, right?
Save precious time and resources in organizing and maintaining your address database - it's a waste of effort.
Address database organization and maintenance? A waste of time. Old, incorrect email addresses are not a problem, in fact, they add a touch of mystery to your campaign deliverability .
Email text and graphics
Even when it comes to email text and graphics, opinions and false myths abound. But don't be fooled! Here are the fundamental rules you need to know to create irresistible and guaranteed successful email campaigns.
