Organizations with the best returns on content marketing

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That's 39% of their working hours or external purchases.

And there's plenty of data to make it clear that publishing more often, earlier than others, and doing it better is a surefire way to win in inbound marketing. Companies that publish 16 or more blog posts per month get nearly 3.5 times more traffic and 4.5 times more leads than those that publish 0 to 4 posts per month, according to a HubSpot benchmark study .

Companies that use social media effectively do so to british student data increase their brand exposure (88%) and report increased traffic to their websites (78%), according to a study by Social Media Examiner.

3. The blog has no return
A blog should focus on the industry, trends, and offer answers to potential clients' problems rather than corporate news. It's about becoming an authoritative source and building a relationship based on trust .

If it is not working as it should, you should look for the following problems :

It's not designed for conversions . It requires additional information that can be accessed through a form and a landing page. If you have great content that doesn't lead anywhere, you're wasting your resources.
Only speak in the first person . If your blog is about your organization or your products and services, you're missing the opportunity to attract and educate potential customers with top-quality content.
Your content is poorly formatted and unoptimized . Having low-quality content is worse than no content at all. To achieve this, it must be carefully written, visually formatted, and optimized with links and long-tail keywords .