Propose real solutions

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Asking the right questions
Don’t leave assumptions unanswered. Have initial conversations with the customer to clarify any ambiguities and dig deeper into their pain points. What is their top priority? What is the root cause of the problem they are facing? Understanding their needs will help you propose a solution that is both relevant and actionable.

Tip: Tailor your proposal to their specific problem. Show that your solution is not just a generic fix, but a targeted answer to their unique challenges.

Recommended Read: 10 Questions to Ask a Client Before Making a Proposal

A business proposal is more than a description of your services or products; it’s an opportunity to position yourself as a problem solver. Frame your offerings as solutions to their challenges and needs. This makes your proposal not just about what you offer, but also why it matters to the customer.

Three people are seated around a wooden table, engaged in discussion. A laptop, notebooks, and drinks are present.
2. Develop a compelling executive summary
The executive summary is probably the most important part of your proposal. It is your first chance to chinese singapore phone number list grab the client’s attention and set the tone for the rest of the document. If done well, it can pique their interest and convince them to read the rest of the proposal.

Purpose of the Executive Summary
The executive summary should provide a concise yet compelling snapshot of what the proposal entails, why the solution is the right one, and how it will address the client’s challenges.

Key Elements of an Effective Executive Summary
Customer Challenges: Briefly describe the pain points the customer is facing.
Your Solution: Highlight how your offering addresses these challenges.
Your credentials: Demonstrate why you and your company are the right people for the job.
Key Benefit: End with a strong opening: What sets you apart from the competition?
Tip: Keep your executive summary concise (no more than a few short paragraphs). In 2025, customers will increasingly value brevity and clarity. Don’t overwhelm them with information, just enough to pique their interest.