They use landing page templates combined with programmatic SEO. For example, M. Pecánek found that they have tens of thousands of landing pages for Swift code combinations targeting US visitors .
The same goes for currencies. These top-of-the-funnel pages provide the majority of their traffic.
Their landing pages consist of programmatic sections with variables and changing values. They're embedded in the same section template with the same structure, copy, buttons, and so on. Below, you can see how it looks when exchanging money from one currency to another.
programmatic section on landing page
Pro tip: To create programmatic content at scale without chinese singapore phone number list technical or programming knowledge, you can use landing page builders equipped with this feature. Learn how to create programmatic pages on Landingi .
Frequently Asked Questions
Another good idea is to include direct answers to user queries on your pages. Questions are selected based on relevant phrases to satisfy search intent and offer users exactly what they're looking for. They do this in two ways. First, by placing relevant questions in separate sections like the one shown below:
Frequently asked questions on the transfers page
Secondly, through question and answer panels located at the bottom of the page:
This way, they gain an impressive amount of traffic and ensure it's quality. The latter means website visitors are likely to be interested in the product and can therefore be considered potential customers.
Finally, it's worth noting that they optimize content to appear in Google's featured snippets, which often results in an additional traffic boost and increases overall brand awareness.
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