Cold Email Marketing moves in a visual context

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Permission Marketing is now well established and most companies have already adapted their strategy accordingly. In this context, email marketing will certainly continue to play a huge role.Cold email marketing offers unbeatable advantages within a B2B sales strategy: it is able to reach a large audience in a profiled manner, requires little time to prepare and send emails and involves relatively low setup costs. This allows you to obtain a high ROI (return on investment).

Unlike cold calling, and offers written information that the mint database prospect can handle with greater flexibility and that can be easily referred to, reread or forwarded to other members of the decision-making team. This allows for more accurate communication and allows the recipient to have all the details necessary to make an informed decision.

This feature is often particularly appreciated by recipients, who appreciate the convenience of being able to manage information independently and at the most convenient time for them.

Despite these indisputable advantages, it is essential to respect certain rules. This article provides a complete and detailed overview of all the important factors to consider.