WhatsApp Business: An Extra Tool for Companies

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The paradigm shift introduced by WhatsApp mainly concerns the accessibility of the service: it allows you to exchange an infinite quantity of messages completely free of charge , in fact it only requires an account on the app and an internet connection, while traditional SMS are based on rates per single message forwarded, with a supplement if they are multimedia messages.

WhatsApp offers the ability to exchange media, documents, links, voice messages, make calls or video calls, and many other features that allow for even more interactive and powerful communication, especially if we think about the new AI prospects, including the introduction of chatbots .


WhatsApp Business was born in 2017 with the aim of bringing companies even closer to consumers. It is an important and valuable tool as it requires a minimal financial investment with a very chinese malaysia phone number list high ROI ( Return of Investment ) .

To convince yourself of the effectiveness of WhatsApp marketing strategies, just think that the opening rate of a WhatsApp message is 98% , while the open rate of an SMS or an email is around 20%. In addition, the conversion rate , or the conversion rate, of a WhatsApp message ranges from 45 to 60% while for emails and SMS it varies between 2 and 5%.

In short, considering that on average each of us opens the WhatsApp app 20 times a day , that message has a very good chance of being read and capturing our attention.

What makes the difference in this type of communication is the Tone of Voice : while emails tend to be more formal and cold, messages on WhatsApp lend themselves well to the use of a warmer and more empathetic tone, making the brand feel closer to the reader and increasing engagement and loyalty in the long term.

WhatsApp is a 100% user-friendly touchpoint that users know well and use daily, which helps make communication more effective and increases trust levels.

Greater security and privacy protection on WhatsApp
Another differentiating element of WhatsApp is its ability to guarantee users a higher level of security than SMS: messages are end-to-end encrypted and there must always be opt-in acceptance by the user in order to be able to converse without worries.

Furthermore, since WhatsApp is an application owned by Meta, just like Facebook and Instagram, it communicates perfectly with these social networks, and it is possible to use them to create click-to-WhatsApp or click-to-chat ads in a simple and intuitive way.