The influence of inbound marketing

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As we've mentioned in previous posts, traditional marketing has evolved, as it's now common to see a greater emphasis on highlighting the brand image rather than product features. This Volvo ad clearly illustrates this trend.


If we take inbound marketing a step further , we're chinese thailand data talking about a revolution in this sector, as it allows for segmenting and even personalizing communications based on user behavior on the website and the materials they download. This makes it easier to tailor communications to each consumer's interests and offer what they're truly interested in.

Social media also plays an important role in inbound marketing . Why? Mainly because a large portion of our potential customers will be on one of these social platforms . They allow us to segment our audiences and directly reach them with the content generated in our inbound marketing strategy.

To do so, community managers will use their tools and work based on the marketing plan designed to meet their objectives and achieve a good digital reputation.