I already know what I need

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Contact lifecycle. Reaching out to a prospect who barely knows your company and you have hardly any referrals from is not the same as approaching a client who has been working with you (or has been) for a few months. Even if they fit the same buyer persona and are at the same stage of the buyer's journey, they may need different lead nurturing strategies.
Contact's previous actions. This is another of the most common segmentation criteria. For example, a classic strategy is to base lead nurturing campaigns on specific actions: What did this user download from your website? What pages did you visit? In terms of lead nurturing, it goes hand in hand with so-called behavioral emails, which are based on the contact's behavior and interactions with your brand. Think about the next logical steps, what might catch their attention based on what they have already shown interest in.
3. Outline the entire process
At this point, you have your goals and have chosen the user segments for your lead nurturing campaigns. The next step is to draft the entire process.

Outline the steps you will follow, from the trigger (the action that unwinds and starts the whole process, such as downloading a specific offer) to the branches you will establish based on the chinese overseas america data user's response level, the exclusion criteria, the establishment of dynamic or smart lists, the lead scoring techniques you will apply or the number of emails you want to send. Try to be comprehensive and anticipate the different paths that contacts may take during your lead nurturing campaign.

4. Create content
Now is the time to create the emails and content they want to target, if it does not already exist. Try to direct contacts to a landing page or blog post with content that you think they will find useful and valuable.

In lead nurturing campaigns, four types of emails are usually distinguished:

Trust-building emails with an educational focus on topics that interest the user.
Emails that offer additional resources and downloads also have an educational angle and are closely related to the contact's previous interaction with the brand.
Emails with a call to action (CTA) are usually very clear and direct, focusing on the goal you set for your lead nurturing campaign. If you want the user to download a specific product, it will contain a short description and a call to action pointing to the landing page for that downloadable product.
Reengagement or breakup emails. If a contact doesn’t open your email, there’s no value in keeping them in your lead nurturing campaign. In this case, it’s advisable to send a message that makes it clear that this is the last message you’ll send, either to re-engage them or to turn them off for good. Keep in mind that if the rate of user disengagement is too high, it could be counterproductive for your domain’s reputation in email marketing.