Prominent placement
The main image should be in the center of your landing page. Well, figuratively speaking, it doesn't need to be centered if you prefer a different layout.
But it's the star of the show and deserves all the attention. That's why you should place it at the top of the page, where it's the first thing visitors see. This is what we call "above the fold," similar to the top half of a folded newspaper that first catches the eye.
When someone visits your page, their eyes should immediately fall on your main image, which will set the tone for their entire experience on the site.
Additional background
The background of the main image is like the backdrop. It shouldn't steal the spotlight, but rather complement and enhance your product or service.
A cluttered or busy background can distract from the main message, while one that's too simple may fail to capture attention. The key is finding balance. If your product is eye-catching and vibrant, a subtle background can highlight it. If it's a more minimalist product, a dynamic background can add just the right touch.
It's about creating a harmonious image that supports the main shot without overshadowing it.
Clear call to action (CTA)
Last but not least, the main image should include a clear chinese overseas australia data call to action (CTA). It's the push that compels visitors to take the next step, whether it's to learn more, register, or make a purchase.
Your CTA should be visible but not intrusive, blending in with the main image but standing out enough to be noticed. It can be a button with a vibrant color or a simple, compelling phrase. The key is to let your audience know what to do next.
How quality Hero Shots on landing pages can improve conversion rates
Quality hero shots can improve conversion rates by drawing user attention, sparking specific associations and emotions, and ultimately leading to the desired action.
When we talk about what makes a landing page convert visitors into customers, we can think of three main things: the words and messages it uses, the look and feel of the page, and the technical aspects behind the scenes. The hero image—the large image or video you see first—helps a lot with the first two.
A good main image makes a page look good and keeps people interested. It adds a visual touch to a page that might otherwise be text-heavy, making it easier to use and understand. This can mean people stay on the page longer, don't leave as quickly, and are more likely to do what you want, like buy something or sign up.
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