Today we’d like to discuss launching advertising campaigns and making money on financial offers using the Olymp Trade Affiliate Program as an example.
Contents
Affiliate marketing in Financial niche
About the target audience
How to start and promote Binary bulgaria telephone number data Options affiliate program successfully
Step 1. Registration in the affiliate program platform
Olymp Trade Affiliate Program: Overview
Registration process
Inside the account
Step 2. Preparation. What additional services should you set up before starting your advertising campaign?
Tracker
Prelanders
Step 3. Setting up an advertising campaign in PropellerAds
Which pricing model to choose?
Which ad format to choose?
Tips for setting up an effective advertising campaign of Olymp Trade affiliate program
Affiliate marketing in financial niche
The financial niche (binary options, forex e.t.c.) in the affiliate market is considered to be one of the most profitable. This is the main reason it attracts the majority of affiliates. There are a few more advantages of this niche:
Long-term (“lifetime”) payments. This means that you can make a profit as long as the customers you attract, make deposits and stay active on the trading platform.
High payments due to the fact that you receive up to 60% of the broker’s profit. With competent work in the financial niche, monthly profit can be 2-3 times higher than in other verticals.
More opportunities for building a custom sales funnel, and therefore more space for experimentation. As a result of your competent and skillful work attracting traffic, you can get a working system that will generate profit over a long period of time and the customers should generate revenue within a year or more.
You do not need to invest a lot of money to get started. Many ready-made promotional materials are provided by the partner program.
Available for all platforms: web, mobile applications and mobile web.
Over the last years, binary offers have become very popular; there are hundreds of affiliate “journeys” on forums, strategies can be employed, case studies, and affiliate advertising-related lifehacks that can be of great use.
However, there are some drawbacks you should keep in mind:
Attempting to draw “cold” traffic straight to the binary option platform registration page won’t bring you conversions. You have to work with this traffic over the long term, drawing users towards making conversions. This may require constantly enlarging and developing your sales funnel. Because of this, there is a risk of investing a substantial amount of time into the project and not reaching your goals.
Due to the volatility and complexity of profits from the financial products, some brocker’s affiliate programs leave no other option except for revshare. Working by CPA is often a privilege reserved for successful, trusted partners.
Here are some strategies that are trending in the financial niche:
Сomplex sales funnels with multiple “touches” and combinations of ad channels: paid advertising, email + blog, blog + SMM, retargeting, etc.
Using cases found online and existing affiliate experience within this niche and improving on them.
Watch your competitors, but never copy their strategies. You should always be one step ahead of your competition.
Constant improvement of your working sales funnels and creatives with high conversion rates is the key to success. Test different targetings and traffic sources and use different prelanders.
Add content marketing to your funnel: case studies, articles, social media pages, YouTube channel and anything else that can push your users toward making a conversion.
Don’t let your visitors leave; retain them with retargeting. It’s less expensive and it will boost your conversion rate.
About the target audience
It may seem that the target audience of this vertical is mostly traders, real estate speculators and other stock market analysts. However, the target audience is actually comprised of ordinary people (usually 23-39 years old) who have some source of primary income (which means they can make a deposit), but their primary income is not enough. Their main desire is to find a quick source of extra income.
This vertical’s audience is similar to that of online games, gambling and betting sites. This target market is constantly looking for quick ways to earn money.
That covers the basics. Now we get down to business.
How to start and promote Binary Options affiliate program successfully
At first glance, the process is simple:
Step 1 – Registration in the affiliate program platform
Step 2 – Preparation
Step 3 – Launch of advertising campaigns
Below, we will explore some of the nuances with each stage.
Step 1. Registration in the affiliate program platform
We choose one of the most profitable finance affiliate programs for the review – Olymp Trade Affiliate Program. Below we tried to summarize the basic information you need to know before you start working with the this program.
Olymp Trade Affiliate Program: Overview
Olymp Trade is one of the major international brokers of binary options and it’s affiliate program is a way to receive payment for attracting clients to the trading platform.
Highest payment percentages by the Revshare model. Permanent income from 50% to 60% of deposits.
Base of promo materials. In the “Promotional Materials” section you will find an exhaustive database of ready-made materials with already affiliated referral link: landings, banners, logos, videos, links for mobile applications, strategies and registration forms.
Bonus program. Bonus program is active until December 31, 2017 and will apply to all new traders from countries, except Russia and CIS countries. The bonus amount depends on the number of traders recruited over the month.
Referral program. You receive from 5% to 10% of the income of leads youl bring to the Olymp Trade Affiliate platform with your referral link.
GEO. The platform accepts traffic from Asia, Latin America, the Middle East, Africa, Russia and CIS countries.
Fast payments. To receive a payment, you just need to confirm the phone number, choose wallet for withdrawals and send the request in the “Payouts” section. As stated, the payment can be processed within 3 business days from the moment you send the payment request, however, the payment usually comes within several hours or by the end of the day.
Payment methods. These payment methods are available in the accounts: QIWI, Neteller, Yandex.Money, WebMoney, Skrill, ePayments and wire transfers.
Low minimum threshold. The minimum payment is only $10.
User-friendly interface. The platform is easy to use and is available in two languages – English and Russian.
Support. Your personal manager is assigned to you immediately after the registration. You can contact your manager via his/her personal Skype or e-mail. There is also a “Support” section in your dashboard where you can ask the general support team for help and check the entire list of your tickets. The support team is ready to answer all of your questions on business days from 8 AM to 5 PM GMT.
Registration process
Registration is quick and easy. Simply enter your email, password and an additional way of communication: Skype, ICQ or any other. The rest of the information can be filled out later in the “Profile” section in your account.
OlympTrade Affiliate Program - Registration
After a successful registration, you are immediately transferred into your personal account.
Inside the account
You can see the the following menu sections on the left side of your dashboard:
Statistics – There are 4 types of reports in this section:
General – here, you can select Reflected Period and the type of statistics
Cohort analysis – here, you can select Registration Date, Deposit Date, Registration Classification, Deposit Classification, Subid1, Subid2
By country
By landing page
Promotional materials – The section contains a vast database of ready-to-use promotional materials with referral link – banners, landings, videos e.t.c.
OlympTrade Affiliate Program - Promo Materials
FAQ – Detailed answers to common questions.
Bonuses – Bonus program with a calculation table of bonuses determined by the number of traders recruited.
Payouts – In this section you can manage your payment methods and make submit payout requests.
News – A regularly updated section with the latest news from the world of finance and the platform.
Profile – Your profile, contact information and subscription settings.
Support – Here, you can ask the support team for help and see a full list of your tickets.
Ratings – Here, the “TOP 5” affiliate ratings for the last 30 days are shown: Mobile installs, Income $, Traders and Registrations. Pay attention to the Top 5 affiliate income rating for the past 30 days:
OlympTrade Top Affiliates
Referral program – Here you can take a referral link for attracting new partners (affiliates) as well as check statistics for the selected period.
Olymp Trade Referral Program
Step 2. Preparation. What addition
