In eCommerce email marketing, images and text go hand in hand; therefore, we must consider them in combination. The right images will emphasize your message, while poor graphics will only ruin it. The opposite is also true: weak text will ruin even the most elegant eCommerce email template.
Here are some golden rules you should follow to make your eCommerce emails stand out:
Write concise and to the point subject lines.
Pay attention to the quality of your images and avoid pixelation.
Use unique photos and graphics instead of stock images.
Include videos in your emails to estonia phone number library promote products or explain specific features.
Stick to the “one email, one CTA” rule.
Make your CTA buttons stand out.
Avoid long paragraphs and keep your emails mobile-friendly.
Maintain brand consistency by keeping your email design recognizable.
Use active, user-centric language and emphasize it with your typography.
Remove any distractions that don’t help you get your message home.
Now let's look at some real-world examples that illustrate these rules.
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Do you want to create a lasting relationship with your leads and increase sales?
With SendPulse you can reach your target audience by sending various types of messages through a communication channel they prefer: email, SMS, web push notifications and chatbots on WhatsApp, Instagram, Facebook or Telegram.
Best eCommerce Email Examples
These eCommerce email examples prove that you don't have to fill your template with tons of videos and infographics to make it work. In fact, the simpler the email, the easier it is to get the point across.
Learn how to make your email template more eye-catching.
Another thing to remember is that your users may be checking their inbox while on the go. Heavy images and animations are not compatible with poor network connections, so you may want to avoid using them, at least in transactional emails.
Fear not, we’ll show you some amazing emails with sophisticated, tasteful language but lightweight design — and explain what exactly makes them so great.
Ellesse
It all starts with a welcome email. Your first point of contact sets the tone and mood of your communication. So, the best thing you can do is to let your subscrib