Telling stories is the best way to capture people's attention, record information in their memories and position yourself emotionally with them.Brand Extension
Large companies often extend their brand to develop new products in Tunisia Telemarketing vsectors or industries in which they have no involvement. These actions are known as brand extensions and allow businesses and companies to leverage the knowledge and value of their brand to create further economic benefits.
One must be very careful, as a company can also damage its brand if it does not do prior research and a comprehensive strategy. If they develop a product in a market that is not closely linked to their flagship product or main brand, audiences may associate the product or service with negative aspects and damage the perceived quality of their already established products.
3. Techniques to generate traffic
Blog Title Optimization
When you write a blog post, do you use the first title that comes to mind or do you write down a few alternatives?
People won't see the rest of your content until they decide to click on the title. That's why it's of utmost importance to have catchy titles that make noise in your audience's mind and entice them to click. By increasing the effectiveness of your titles, you can increase the click-through rate and therefore the traffic as well.
You can always analyze your existing blog posts to see which headlines aren't doing enough of the heavy lifting, for example, you can use Google Search Console.
Remarketing
Many content marketing techniques involve attracting new audiences rather than improving the effectiveness of the audiences you've already acquired. That's why remarketing or retargeting earns a spot on this list as a highly underrated tactic.
Let’s explain retargeting with a scenario: a potential customer comes to an e-commerce site and checks out a product. They decide it’s not time to buy and leave. Retargeting allows you to remind them of their initial interest by showing them ads for the product on other sites (e.g. banner ads or social media ads). In effect, your ads “follow” them around the Internet, making them more likely to return to make that purchase.
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By using storytelling to offer your brand, service or product in the best way to generate an emotion in the consumer, a large percentage of them may feel identified with the story and may have a reaction to your content. For this type of technique, it is best to have an excellent and well-planned Inbound content strategy, where prior to a market study you can get to know your ideal client and be able to start creating stories, testimonies, narratives that can build loyalty with your audience.
