How to measure Brand Awareness

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Another very effective marketing strategy was to create a myth around the drink's formula, which, it's said, only two people in the world know. In 1931, Coca-Cola introduced a Santa Claus dressed in red and white: that iconography endures to this day.

Apple
Today, the Apple brand is worth $180 billion in tangible assets. How did chinese overseas australia database it achieve this? Until 2007, the year the first iPhone was introduced, Apple was a moderately recognized brand, not so much for its computers, but for its iPods.

Neither the iPhone nor the iPod was the first touchscreen phone, nor was it the first MP3 player. Yet, the vast majority of people associate these inventions with the Apple brand.

This great brand recognition exists thanks to Steve Jobs, who, through his speeches and product presentations, managed to have a profound impact on consumers' emotions.

There's no concrete way to measure Brand Awareness; but to get closer, you can review certain metrics and activities. This way, you can calculate where your brand ranks in terms of popularity and recognition among users.

Below are some strategies for analyzing your Brand Awareness.