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Mato Grosso-MT 6/8/2020 – Feedback is the way companies can understand what the public wants and how to generate better results.
Marketers who know their audience can create strategic communication and increase sales.
To have a successful business, it is essential to know your consumers and usa email list offer solutions that meet their needs. A survey by Opinion Box on the current digital consumption scenario indicates that purchasing decisions are increasingly centered on weekends, for example. When brands and companies understand who they are working for, they can develop better strategies, personalize customer service and increase sales by creating effective ads.
In the current context, advertising online is a great option. An easy and safe option is Sicredi Conecta – an application created by Sicredi, which works as a virtual showcase for its members to advertise products and services for free.
If you don't know where to start, check out some tips to improve communication with customers:
1 – Understand the company
Before turning their attention to the target audience, entrepreneurs need to understand every detail of their company. This means that it is essential to know what the business objective is, the differences that the product and/or service offers and what its benefits are for consumers.
2 – Do research
By researching the market in which you operate, you can see the options that your target audience has already had access to. Therefore, entrepreneurs should analyze how their competitors work, understanding their customer service and the communication channels they use. For business owners, a good exercise is to observe the market not only as a company, but also by putting yourself in the shoes of the consumer. This makes it easier to identify the strengths and weaknesses of your competitors and be able to offer new products to differentiate yourself.
3 – Build personas
After understanding the company's operating objective and conducting market research on competitors, it is possible to map the main consumer profiles of this business. To do this, a frequently used exercise is to create personas. A persona represents a fictitious customer with very specific characteristics of real people, such as age, marital status, profession, habits, interests, etc. With these definitions, it is possible to have a more concrete image of who the company's target audience is. This makes it easier to communicate assertively and meet the real needs of each customer.
4 – Get the communication right
After understanding the target audience, it is necessary to define strategies and actions to create ads that generate impact. Therefore, marketers must make interesting offers to meet the customer's needs, but never leave them waiting for a response. When a customer contacts the company to talk about a question about a product or service offered, for example, it is important that they receive a prompt and polite response.
5 – Listen to opinions
Listening to customer perceptions and opinions is one of the best ways for a company to understand what its audience wants and how to generate better results. This is when the customer shows their level of satisfaction with what was offered. Online forms are a great way to collect these perceptions.
Google, for example, allows you to create an unlimited number of forms, free of charge. Therefore, it is essential to ask questions that allow the consumer to detail their shopping experience. Another important tip is to remember to ask for suggestions and thank them for their preference.
