In the world of marketing there is a common pillar: increasing clients that represent sales, leaving professionals and apprentices with the task of finding methods and tools that make this titanic task possible.
What is neuromarketing?
This is the name given to the relationship between Neuroscience and some marketing techniques that together manage to apply knowledge regarding the exposure of users to brands, logos, colors, flavors, and characteristic aspects of bay sri lanka telemarketing data these versus the brain processes that it generates in them, specifically the effect and impact generated in the senses of the human body.
How does Neuromarketing work?
Companies that own the most famous and commercially successful brands have managed to understand that it is not always enough to offer a quality product or service, but that they also have tools at their disposal such as neuromarketing that provide a scientific guide to make the most accurate decisions by allowing them to connect the emotions and personal motivations of consumers and thus, for example, evaluate the possible impact of a product before its launch or to create a pricing strategy, choose the most attractive flavor or the most striking color.
Here it is important to point out the human peculiarity that causes that, although our senses perceive a striking element, our mind in the end decides the opposite, and it is that, curiously, the unconscious is an important ally of brands to dominate our behaviors and decisions, so much so that it is estimated that nearly 95% of purchases arose in the unconscious of the consumer and took on average just a little more than 2 seconds to generate.
Neuromarketing
Neuromarketing
We have already seen the usefulness of neuromarketing, but what are its elements?
There may be important characteristics in what neuromarketing studies have managed to advance so far, here we indicate some of the most relevant and effective for all types of requirements:
Induce the gaze towards points of interest and avoid the use of images that focus on the user.
Use of colors and their usefulness to influence the consumer's "mood", that is, to stimulate, calm and awaken emotions, so red, for example, can attract attention and is associated with power, passion, love, but also with danger and usually reminds people of some aromas that are easy to remember above other colors that cause different sensations.
