Now, AR and VR are making their way into many other industries, including online retail, to provide users with a unique shopping experience that mimics in-store shopping without having to leave the comfort of your own home! With the advent of readily available headsets, more and more consumers have the opportunity to interact with this innovative technology.
AR and VR - what are the differences?
Although AR and VR share very similar characteristics of changing the user’s perception of the environment, there are significant elements that differentiate the two technologies. VR transports users to a completely new world that does not contain objects from our environment. AR, on the other hand, introduces various elements to the background of the real environment.
Using VR in an online environment allows retailers to ghana mobile phone number more accurately present specific products to potential customers. AR is used in a slightly different way, as it also allows people to change their existing environment. Combining AR with the architectural industry is a good way to help consumers visualize their new home or its interior. VR is a type of device that actually transports users to another place, while AR merely adds something new to the user's existing environment.
How to combine AR and VR technologies with marketing strategy?
E-commerce companies are increasingly using the world of AR and VR due to the many benefits that are directly related to it. The ability to transport customers into the world of online shopping makes it much easier to convince them to make a transaction. But how do you incorporate this technology into your strategy?
Weigh the pros and cons of AR and VR to determine which technology will best impact your business. Then, consider whether you’re interested in building a mobile app with the feature or a website. If you’re planning to try AR, designing an app for your smartphone is a great idea, since mobile is better suited to taking elements of a user’s environment and overlaying new images on it. The popular photo-sharing app Snapchat already uses this type of technology with filters that users apply to themselves and the world around them. For an e-commerce company, AR can help you select products and show customers what they might look like in a given space.
Using VR technology requires more commitment and effort, because the programmer will have to create a completely new environment to which the user will be transferred. As with AR, you can decide on a mobile application, which is very convenient and easy to use, or create a web version. The most common method of implementing VR technology into marketing strategies is to design a showroom for your store. Users can then enter such a space to carefully view the products offered by your company and learn more about their features, and all this without leaving home! Here are 5 reasons why it is worth using this type of solution:
Generating user engagement
Combining AR or VR with your marketing strategy is a great way to increase user engagement, as it allows users to actively participate in the shopping experience. Browsing through product pages is much less interesting than walking through a virtual showroom. Higher engagement in the shopping process often results in real transactions. Transporting consumers to a virtual world creates unforgettable experiences, helping your brand gain recognition in the eyes of the customer and encouraging them to return.
Possibility of product visualization
One of the most challenging aspects of running an online store is that consumers don’t have the ability to interact with your products in the same way they would in a brick-and-mortar store. It’s a well-known fact that customers always feel a certain level of uncertainty when shopping online, which is why they often abandon their shopping carts. With AR and VR, consumers feel more confident because they can see how something will look in real life against the backdrop of their surroundings.
Building traffic to your website
In the last few years, the use of AR and VR technologies has become very popular. People are intrigued by this new form of learning about reality, which makes their daily lives easier, but also provides entertainment. By using customers' attention, you give them another reason to visit your store.
Customer engagement in the purchasing process
AR and VR technologies are able to transform online shopping into an almost tangible experience. Customers become much more interested, which in turn leads to an increase in the chances of actually making a purchase. If the consumer was satisfied with the experience and felt happy with the product or service, they will definitely come back to your store. Using this modern element is also a great way to stand out from industry rivals, which can have an even better effect on sales.
Higher conversion rates
The use of AR and VR technologies can increase the interest of the target group. However, remember that it is important to control the results of this method. According to many studies, over 70 percent of consumers perceive brands operating in the VR direction as more modern, and over 50 percent of people say they would buy a product from this company. It is therefore easy to see that the use of VR or AR technology in itself increases the development possibilities of the brand and has a positive effect on sales results. So do not hesitate any longer and use these methods today!
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