Advertising Dietary Supplements – Restrictions
The dietary supplement market is constantly developing. More and more Poles want to take care of their health by supplementing their diet with essential vitamins and minerals. If you operate in this industry, however, you have to be careful. Since dietary supplements are about health, their sale and advertising are limited by many regulations.
Polish and EU law very precisely defines the terms of sale and promotion of dietary supplements. Their advertising must be reliable, understandable and objective. You cannot use statements that could mislead the consumer. This applies in particular to: the properties of the supplement, especially its composition, quantity, durability, origin or production methods. Also avoid attributing to it an effect that it does not have. Moreover, do not suggest that the supplement has any special properties when in fact it is no different from others available on the market. Also pay attention to the graphic presentation of the advertisement. It should not contain elements that could indicate the presence of ingredients in the supplement that are not actually there.
Strict regulations apply not only to country code +254,kenya phone numbers advertising but also to selling dietary supplements online. When offering such products, you must provide the customer with the following information:
name of the supplement,
list of ingredients,
a list of excipients, especially those that could cause allergies,
the amount of individual ingredients,
net amount of supplement,
storage conditions,
name and address of the manufacturer,
country and place of origin,
instructions for use,
nutritional values.
All this information should be made available in such a way that the user can become familiar with it before making a purchase.
Remember also that in advertising dietary supplements you can only use so-called permitted health and nutrition claims. It is also forbidden to refer to the recommendations of doctors and health specialists. However, you can still use health claims that take into account the recommendations of national associations of doctors, nutritionists and dieticians.
When creating a marketing strategy, you must also remember the provisions of the Act on Combating Unfair Competition. According to them, advertising cannot:
be contrary to legal regulations and moral principles,
mislead the consumer, thereby influencing his or her decisions,
appeal to customers' feelings,
give the impression of neutral information,
interfere with customer privacy.
What should advertising dietary supplements on the Internet look like?
You already know what dietary supplement advertising should look like in a legal context. However, the Code of Good Advertising Practices contains many other rules that you must consider when promoting your products on the Internet. What do they concern? I'll explain.
Advertisements may not use the image of a doctor, pharmacist, midwife, nurse or other person with medical education.
The name of the dietary supplement must appear in the lower right corner of the ad .
Advertisements may not mention the names of diseases while indicating the healing effects of supplements.
All research results presented in the advertisement should be identified by the source and should be signed by the author.
Advertising may not be directed at children.
If you’ve been in the industry for a while, you’re probably familiar with these rules. Remember to verify that each ad complies with these guidelines before posting. Violating dietary supplement advertising rules can lead to serious legal consequences that you’d certainly rather avoid.
Marketing Practices for Dietary Supplements
While ad compliance with legal regulations is extremely important, you also cannot forget about its attractiveness in the eyes of customers. If you want to gain popularity on the web and increase profits, rely on proven marketing practices.
SEO for supplement stores
SEO (Search Engine Optimization) is one of the most effective marketing tools on the Internet. Search engine optimization activities aim to increase the visibility of your online store in Google search results. This will help you reach more people and emphasize the credibility of the services you provide.
SEO has a rather complicated structure. If you have already dealt with online marketing, you are probably aware of how time-consuming and demanding the process of positioning is. Nevertheless, it is worth getting involved in, especially if you want long-term effects. Here are some key techniques that you should implement to effectively promote your dietary supplements on the Internet.
Keywords
Keywords are one of the most important elements of an optimization strategy. Thanks to them, your offer will reach people who are particularly interested in it, and the store will be placed in a higher position in the search engine.
If you are just starting out with online marketing, focus on long-tail keywords. They are slightly less competitive than standard phrases, so you will notice the first effects much faster. You can identify the best keywords using tools such as Google Trends, Senuto or Keyword Tool.
