When brands find themselves associated

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In other words, it is a set of approaches to prevent the organization from having ads on websites associated with crimes or practices that are frowned upon by society. This is extremely relevant, after all, companies are increasingly prioritizing the construction of a profile, an identity, almost similar to a human identity, with values, mission and positions. The objective is to try to get closer to the customer, with an attitude that is pleasant to them.

Given this, companies need to reinforce their concern with issues switzerland whatsapp data that matter to human beings — not necessarily associated with products or commercial vocabulary. Social issues, prejudice, intolerance, strategies to achieve a better world, among other issues are included. Generally, it is necessary to emphasize a positive message, which is welcoming and comprehensive. As philip kotler points out, in his book marketing, companies need to assume a stronger moral and ethical side.

This involves the aforementioned concern.with environments that promote the opposite of what they are trying to convey, we have a brand compliance problem. Identity becomes fragmented and fails to be cohesive and transparent to customers. Therefore, the restorative mentality of brand safety is necessary. Reputation assuredsafety, in this case, is the security of the company and its reputation.