How to be the good guy in email marketing practices

messi69 · Post by **messi69** » Sat Feb 22, 2025 5:06 am

While many professionals and Internet users believe that the time of email marketing is over, the facts prove otherwise. There are many email campaigns that cross the fine line between spam and legitimate marketing practices, but there are good rewards for those who do not break the rules of good conduct. Regardless of your stance on the subject, it is imperative to know what to do and what not to do when planning your emails.

With all these laws and best practices in mind, we know that email marketing can be complicated. But don’t worry, WSI World’s latest infographic is here to teach us how to stay on the good side of the email marketing wars. The infographic is in English, but at the end of the post there is a faithful translation of its content.

There will always be easier and more convenient brazil telegram data techniques to run your campaigns, especially when you’re just starting out. But resist, or at least stop before it’s too late, because even a small, inconvenient email can tarnish your brand’s reputation.

If you’re on the right side of this email marketing war, then you know that the key to success is permission. Your subscribers should know that they’re on your list because they specifically asked to receive your content. If you’re ambushing them into receiving your messages, then you’re on the receiving end! Keep the subscription process as simple as possible and never pre-check the opt-in box to automatically add people to your list. In the long run, this will keep more people on your list than you will unsubscribe.

Being honest and coming clean to your subscribers is the second key to success. Yes, this requires creative and engaging subject lines, which require more effort on the part of your marketing team, but you should never trick the recipient into opening an email by misleading them about the subject or who sent it. It’s not worth the effort, because once the user discovers they’ve been deceived, they’ll lose all interest and trust in your brand.