Interactive videos: what they are and why you should use them in your online marketing strategy

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This type of format is very useful for increasing audience engagement and also provides several benefits to companies, including much more data so that sales and marketing teams can improve their performance.

When we talk about interactive videos, it is very likely that the first thing that comes to mind is the episode "Bandersnatch" from the Black Mirror series, due to the popularity that the Netflix production has achieved, becoming a reference point for innovation in this segment.

The episode features several moments of interaction with the viewer, who can choose between five different endings.

Despite being considered a recent technology, interactive content is not something new and, in addition, there has always been interest in improving this interaction in the most diverse media.

This modality was widely used on television in game shows and reality shows.

But, as expected, the Internet has exponentially romania mobile database raised the level of interaction. From social networks and the possibility of reacting and commenting on posts, participating in online surveys, to interactive videos.

For those who want to stay up to date and care about constantly innovating their Marketing strategy, it is very important to stay alert to all these new possibilities of using videos to boost a brand .

So, check out everything you'll find in this special interactive video post we've put together to help you on this mission!

What are interactive videos?
Advantages of using interactive videos
How interactive videos fit into your marketing strategy
Examples of interactive videos.
Let's go together to learn more about the topic!