How can your company implement coolhunting?

[zihadhasan01827]

All over the world, there are huge companies investing in the formation of cool hunter teams and trend management with the aim of guiding their innovation actions.

In small businesses, this scenario needs to be adapted to the reality of the business.

Often, the founder himself takes on the role of cool hunter. In other cases, the marketing director takes on this task. Regardless of the strategy chosen, both can yield positive results for the company.

Now, there is something that needs to be treated with attention: coolhunting is an activity that demands constant research time .

For this reason, it is important to analyze whether your schedule allows you to spend time searching for relevant information, the kind that can provide insights for the company.

If you find that your time is limited and you do not have available hours for this activity, it is best to consider hiring a trend consultancy .

In this case, the specialized company will carry out an analysis for a specific objective, for example, the launch of a new product line or a rebranding .

Over time and as your company grows, you will be able to consider hiring a professional dedicated exclusively to coolhunting and managing your business trends.

How to become a cool hunter?
It is possible to find courses at important universities that enable a career as a cool hunter. Depending on the availability of the interested party, they can choose between lectures and short courses, or more comprehensive training in the area.

At the beginning of the text, we talked about the “ International Lifestyle Studies ” course at Fontys University located in Tilburg, Holland.

This four-year advanced level course enables students to practice coolhunting, tracing and analyzing the trends they observe.

At the University of Lisbon, the Master's degree in qatar mobile database Culture and Communication offers a research line in Trend and Culture Management. One of the research possibilities is for the student to delve deeper into the practice of coolhunting.

Another course option in this area is the “ Postgraduate Degree in Coolhunting, Design and Global Trends ” from ELISAVA (Barcelona University School of Design and Engineering). The course lasts one year and teaches different coolhunting techniques and the principles of trend studies.

Apart from taking short or long courses, you must be ready to study on your own.

To be a good coolhunting professional, the specialist must have a broad general culture, have notions of history and geography, and be up to date on the latest world events, including everything from news about the next-door neighbor to the situation in Japan.

Did you enjoy learning more about coolhunting and want to delve even deeper into trends? Don't hesitate to learn impressive details about Google Trends and Internet trends.