Differences from User Story Maps

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A similar concept to a customer journey map is the "user story map."

User story maps are often used to organize initial development requirements and can be useful for creating basic designs and wireframes.

When comparing the objectives and content, the differences are as follows:

Scope
Customer journey maps: Cover the entire customer experience
User story maps: Focus on the use of a specific product or service

Customer
journey map: Focus on customer emotions and behavior
User story map: Focus on user issues and functional requirements

PurposeCustomer
journey map: Improving and optimizing customer belarus mobile database the efficiency of product development and project management

Departments that use it
: Customer journey maps: Marketing, customer service, etc.
User story maps: Mainly development teams and product managers
The two maps are complementary, and it would be effective to leverage both as part of a comprehensive customer-centric strategy.

How to Create a Customer Journey Map (with Template): 5 Steps


Here's how to create a customer journey map: 5 steps.

Step 1: Set objectives and goals
Step 2: Create personas
Step 3: Identify customer touch points
Step 4: Analyze customer behavior and sentiment
Step 5: Mapping and KPIs
Step 1: Set objectives and goals
First, set a clear purpose and goal for creating a customer journey map. If you don't set a purpose and goal, you won't be able to fill in the content, and the map will remain vague.