The webinar can be effective at all stages of the purchasing

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In thirty minutes to an hour, you respond to the problems of your prospects in a structured way, and you position yourself as an expert in your field of activity . Better still: you can leave yourself a time slot to personally exchange with a few potential customers. If it does not contribute to your lead generation, it is because you have not asked yourself the right questions: What digital prerequisites? A platform specially dedicated to webinars (like GoToWebinar ), integrating a screen sharing module, video and audio broadcasting, a chat.

and of course, a charismatic expert! For vietnam phone number library which phase(s) of the purchasing cycle? cycle, but be careful to define the theme and aim for a certain stage of maturity. My advice: create several webinars, which adapt to different issues. What are the best practices? During the webinar, vary the formats, between video, slides and screen sharing. Also use survey tools to make it ultra interactive. and collect even more data on your prospects! Some more best practices here, on the blog of our partner HubSpot .



One of the main objectives of a BtoB company is to increase its market share and improve its business development. To achieve this, you need to find new prospects. With the arrival of the Internet, your prospects have evolved, they have become autonomous and the digital strategy has developed; now it is the prospects who come to you by finding out information on the web on their own. For example, you want to go on a trip, and without further ado you go surfing the web to find what you're looking for and select your travel agency or destination.