Through email marketing, you can educate those leads about your brand and argentina phone number resource products until they’re ready to buy.Improving customer loyalty. Converted a lead into a paying customer? Now it’s your job to keep them buying by sharing targeted promotions, recommending relevant products, and generally making them feel a connection to your business.Driving upsells and cross-sells. Maximize the value of each customer by sharing upsell and cross-sell emails highlighting complementary or upgraded products.Reducing cart abandonments. About seven in online shopping carts are abandoned. Recover some of that lost revenue by targeting those shoppers with personalized cart abandonment campaigns.
Growing your audience. Boost your customer base by encouraging existing email subscribers to refer friends and family in return for a discount or promotion.Of course, many email marketing programs have more than one goal. You might aim to increase average revenue per customer through cross-selling and upselling, while also driving loyalty by sharing attractive, personalized offers.That’s fine. But different goals require different strategies. Unless you take the time to clearly define what you want to achieve, you’ll likely struggle to generate a decent roi from your email campaigns.
