Advice like “We need to be on social media” or “You need more content on your blog” are not strategies, they are tactics.
The best B2B marketing strategies don’t just pile on more tactics. The best marketing strategy for your business outlines how the right tactics will work together to reach the right audience with the right message at the right time.
In this article, we'll look at how to develop the best B2B marketing strategy list of ghana whatsapp phone numbers to maximize your resources and growth. We've summarized the process for you in 6 easy-to-follow sections.
The achievable goals of the best B2B marketing strategies
There is no one-size-fits-all approach to a B2B marketing strategy.
The marketing plan and tactics that get great results for one B2B company may not work for another. To be effective, you must first clearly identify your goals.
Possible B2B marketing goals include:
Boosting brand awareness and visibility to generate demand
Educating the market
Improve positioning to avoid commoditization
Converting interest into inquiries for lead generation
Generate qualified marketing leads
Generate sales qualified leads that are ready and qualified to buy
Accelerate the sales cycle
Handling objections and improving closing rates
Acquiring customers
Retain customers to turn one-time buyers into
repeat customers
Improve ROI
Once you're aligned on your goals, you can plan and execute the right B2B marketing mix to achieve them and grow your business.
The achievable goals of the best B2B marketing strategies
The 6 practical steps to create a winning B2B marketing strategy
– STEP ONE – How to create buyer personas to improve your B2B marketing
How well do you know your customers? Without a clearly defined target audience, you're wasting your B2B marketing budget chasing people who aren't even thinking about buying from you. A detailed picture of your ideal customer can improve your marketing and sales efforts.
This is the number one mistake we see in business. Without a clearly defined customer, you don’t have a viable B2B marketing strategy.
It's not feasible or cost-effective to market to everyone, so you need to focus on your core audience. So how well do you know your potential users? Who are they?
Most B2B owners and sales teams will look for a few job titles or big companies they would love to have as clients. But that’s not enough.
A job title (or position) tells you nothing about the pain points your company can solve for them, their motivations for making a purchase, or how they feel about your solution today.
What is the definition of a buyer persona?
Buyer personas are generalized representations of your ideal customers. They are the ones who will be determined to buy from you again and again.
Your B2B marketing team is the one who provides you with a deep understanding of your best prospects, which is crucial for sales, product development, and any other effective touchpoint related to customer acquisition and retention.
Is it worth taking the time to create a B2B Buyer Persona?
Properly designed buyer personas give you a complete understanding of what makes your customer relationships work.
These insights allow you to address potential objections customers may have during the sales process and better serve them once they become customers.
High-performing companies are 2.3 times more likely to research their buyer personas.
71% of companies that exceed revenue and core objectives have defined buyer personas.
Persona-based content can increase customer engagement nearly sixfold when targeting potential customers (10% vs. 58%).
Depending on your business and sales cycle, you might have just one or two personas, or many more. We find that most companies generate over 80% of their revenue from just 3–4 buyer personas.
How to create buyer personas for B2B
Buyer personas are built with research. Here are some practical tips for gathering the information you need.
Talk to your sales team. They know your current customers best! Ask them to list their impressions and as many details as they can about each of your customers.
Send out surveys. Email your existing customer base an online survey. If possible, consider offering a small incentive to customers who answer all the questions. (A discount or sample product is a good motivator.)
Update your existing forms. If you have forms on your website, update them to include fields that take discrete personal information, such as company size.
Conduct traditional market research . If you have the budget to do so, investing in focus groups with your target customers can uncover new insights.
Interview clients and prospects. Whether in person or over the phone, ask them about themselves, their challenges, and their needs.
