According to a 2022 market study by a B2B data analytics firm, it was found that sellers who join a B2B marketplace benefit from a significant increase in their visibility and sales opportunities. On average, sellers reported a 35% increase in sales after joining a B2B marketplace.
By tapping into this broader customer base—thousands of potential B2B buyers—sellers can maximize their sales potential.
2. Simplify transactions with integrated payment solutions:
B2B marketplaces offer integrated payment solutions that facilitate transactions italy number data between buyers and sellers. By offering various payment options, such as credit cards, bank transfers, or specific payments (credit payments, subscription payments, or installment payments), sellers can cater to their customers’ payment preferences.
We've been hearing a lot about the "Buy Now, Pay Later" model lately . This system is gaining popularity in B2B commerce by offering buyers the option to pay for their orders at a later date. What's the result? Buyers benefit from greater flexibility, while sellers are guaranteed secure and timely payment.
All of these payment solutions simplify the purchasing process, reduce friction, and increase the chances of completing a sale.
3. Greater confidence and security for sellers:
According to a recent study by Spoking Polls, 57% of B2B sellers consider payment security a key factor when choosing to sell on a marketplace.
Aware of the importance of this factor, B2B marketplaces strive to create an environment of trust to reassure sellers and reduce financial risks.
Some marketplaces offer:
integrated payment solutions that offer payment guarantees and fraud protection.
Verification processes and buyer rating systems
dispute resolution mechanisms to ensure a safe experience for all parties involved.
4. Simplified and autonomous management of financial flows:
B2B marketplaces can provide financial flow management tools to facilitate accounting and payment management . Sellers benefit from centralized access to their transactions, real-time visibility into payments made, and reporting tools for better financial analysis. These features streamline financial management and save valuable time.
Let’s take a concrete example: in a B2B marketplace dedicated to the sale of electronic products, sellers can access a personalized dashboard that gives them a complete overview of their sales, outstanding payments and financial flows. This allows them to manage their business effectively and make informed decisions.
Payment solutions on B2B marketplaces offer many advantages to sellers. By joining a marketplace, sellers benefit from access to a broader customer base, simplified transactions thanks to integrated payment solutions, the trust and security offered by the platform, and cash management tools to optimize their business. By taking advantage of these effective payment solutions, sellers can increase their sales, expand their customer base, and simplify transactions, while focusing on their core business.
