Guest posts that use exact match keywords as anchor text for the sole purpose of building links violate Google's guidelines, and these links will incur penalties: an artificial inbound link penalty is imposed on the site being linked to, while the referring site may receive an outbound link penalty .
It's obvious to readers that the link isn't there to help them, and it's obvious to search engines that the link isn't there as a useful resource: it's a red flag indicating a link exchange, a sold link, or a link scheme that violates guidelines.
Most sites have nofollow links from guest posts to avoid potential action from Google; this can be used in the content and in the author's byline. Google stated in September 2019 that rel="nofollow" links are "treated as clues about which links to consider or exclude from search results."
Tips to avoid a penalty
Rethink your link building strategy. Posting hundreds of press bahrain phone number data releases with links leading to your website is not a great SEO strategy.
Avoid excessive use of money anchors in the text (otherwise, try to diversify the keywords used so as not to end up with hundreds of identical anchor texts/backlinks).
Use rel="nofollow" in the author's signature or text description.
Avoid direct promotion of your product or service.
Tips for getting a penalty removed
Set rel=”nofollow”, rel=”sponsored”, and/or rel=”ugc” attributes .
- Board index
- All times are UTC
- Delete cookies
- Contact us