Avoid overwhelming users with too many notifications and consider the optimal times for sending messages based on your audience's habits.
Once added, digital wallet notifications can’t be estonia mobile phone numbers database turned off. To maintain a positive user experience, you’ll need to resist the temptation to send frequent messages. Reach out only when you have important updates or valuable information to share with your customers.
4. Promote your mobile wallet pass
Now, it's time to encourage people to add your digital pass to their mobile wallets.
Display the functionality across all your marketing channels, including your company website, email newsletters, social media profiles, and in-store signage to effectively spread the word.
explain the benefits of adding your digital pass to mobile wallets.
And of course, don't forget to provide a clear call-to-action (CTA) prompting users to add the pass to their mobile wallet whenever they access your digital card.
5. Monitor, analyze, and optimize
Within your mobile wallet marketing platform, you should have access to insights on pass adoption, usage patterns, and redemption rates.
This is your opportunity to gauge your returning customer rate and measure the usage of your loyalty program (if that’s what you’re linking to with your digital pass). Use this data to measure the impact of your ecommerce marketing strategies on in-store traffic and optimize your campaigns for better performance.
Drive repeat business with mobile wallet marketing
Ready to get started with mobile wallet marketing?
With Brevo’s Wallet, you can bring your customer relationships to the next level. Keep your brand front and center with digital passes and push notifications delivered directly to your customers’ lock screens.
Discover how Brevo’s Enterprise Solution will help you streamline your digital marketing and in-store experiences with omnichannel solutions.
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Custom log retention can be added to any paid plan to create log periods that are not 45 days. The pricing depends on the monthly email plan you are using.
