The first example from Fukui Prefecture is the holding of events to promote the opening of the Hokuriku Shinkansen between Fukui and Tsuruga, thereby raising awareness of the prefecture and attracting more visitors.
Known as a treasure trove of dinosaur fossils, Fukui Prefecture exhibits dinosaur skulls and holds promotional events outside the prefecture, including in Tokyo, Nagoya, and Nagano. The prefecture also promotes the opening of the Hokuriku Shinkansen between Fukui and Tsuruga in spring 2024 and sells products made in Fukui, spreading the appeal of the prefecture.
The second is the holding of events in collaboration with The uganda consumer email list Pokémon Company. We held "Spocul FUKUI 2023," which promoted the appeal of sports, and "Fukui Soba Expo 2023," which promoted the appeal of soba noodles produced in the prefecture.
During the event, there will be a photo session with the Fukui cheering Pokémon Dragonite and the radio calisthenics cheering Pokémon. This will not only liven up the event, but also increase awareness of local products and revitalize the region.
4.5 Yamanashi Prefecture
The first example from Yamanashi Prefecture is two information websites that promote the prefecture's attractions both domestically and internationally.
The first is "High Quality Yamanashi ," which conveys the appeal of Yamanashi Prefecture's regional resources and the progressiveness of its policies . It is an owned media that conveys the appeal of regional resources and the progressiveness of its policies both within and outside the prefecture, dividing it into four core values: "Peace of mind and health," "Affluence and purpose in life," "Uniqueness," and "Advanced next generation."
The other is " Yamanashi for a Delicious Future ," which promotes Yamanashi Prefecture's agricultural, livestock and marine products. It not only promotes high-quality agricultural, livestock and marine products and prefectural brands, but also promotes food safety and security, and initiatives that contribute to the SDGs.
The second example is the "Yamanashi Tourism Maas" initiative. Maas is an abbreviation for "Mobility as a Service." It refers to the idea of allowing users to search for the optimal route to their destination by utilizing transportation methods other than their own car, and also to complete reservations and payments in one stop.
Yamanashi Maas is a demonstration experiment to attract domestic and international visitors and promote touring within the prefecture through cooperation between transportation and tourism businesses. Tourist information, route searches to tourist spots, payment for unlimited ride passes, and boarding and disembarking on public transport can all be completed with a single smartphone.
This initiative addresses the issue of not being able to enjoy alcohol because of driving a personal car, as well as aims to improve tourist mobility and alleviate traffic congestion caused by the use of personal cars.
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