In these uncertain times, businesses have found themselves having afghanistan whatsapp number data 5 million to find solutions to deal with an unprecedented economic situation.
And the best way we are finding is through digitalizing our business. And getting down to business, the best way to start this transformation is through our best brand image, which is none other than a good website.
Why should I do a digital transformation right now?
Because consumer expectations have reached an all-time high. Shoppers are no longer content with the simple purchase transaction; they want to have an attached experience. They want to interact, belong, influence and be the personal version of the brands they buy from. There is no doubt that most consumers use social media channels before, during or after making their purchases to let the world know about their brand ownership.
On the other hand, online sales representation is still present. More and more things are being done via the Internet. It is important to inform customers about changes and respond to their queries, which will be many, in a timely manner.
How can digital marketing help us?
Online sales in Spain, the country most affected by the coronavirus in Europe, account for up to 81% of sales growth. Moreover, sales growth in online stores is 3 times higher than sales growth in regular stores. An interesting fact is that up to 40% of all retail stores in our country are considering launching online sales.
The pandemic has had a huge impact on business in the very short term, but there is plenty of room to support online businesses in the form of digital marketing. So, let’s go back to the beginning of the story and repeat: it’s important to inform customers about the changes and answer their questions as soon as possible.
The most important thing today is to have a suitable and profitable website. It is our business or company image, and it must be designed taking into account its identity as a company, as well as the customer it wants to reach.
Website optimization in Irún
In order for your target market to find your website, you need to optimize it. By optimizing your website, you will be able to use it effectively even if they don’t know it exists yet. It is very important because optimization increases the quantity and quality of traffic to your website. You need to enable Google and Yahoo to send more web visitors by improving the search engine accessibility of your site. You need to use the right target keyword that is relevant and commonly searched through search engines. Your goal is to invite more visitors to your website and they can soon become your customers.
Optimized websites will allow you to obtain the following benefits:
Search engines will be able to access more pages within the site.
Bring your visitors to pages that are most relevant to their search.
Invite more visitors from your target market
Your website will look professional and complete.
Easier to use.
More accessible for visitors with physical disabilities.
Visitors do not need to download graphics when viewing web pages.
What else can we do for you at Unne Consulting?
#1 SEO Optimization in times of COVID-19
SEO optimization is an ongoing process, which produces very good results in the long term. If optimization is not up to date, your position in search engines can decrease, resulting in lower visibility on the web. The coronavirus pandemic has completely changed the way many companies work and their accessibility. In order to make all relevant information available to users, website content needs to be adjusted.
What does that mean? Customers are plagued with many questions which they then search for on the Internet. The questions usually relate to the following:
Is a particular business working?
Working hours have changed
Do you have any products available?
Is delivery possible?
Are the products safe?
Your website and your business need to be up to date. One of the things that keeps them up to date is quality hosting. Almost all web hosting service providers offer a basic MySQL database included in their plans. These plans differ from each other by features such as monitoring, performance optimization, backups, and software updates. Having a website with low traffic, a web hosting + MySQL database combo is the option that will get the job done. However, data management can sometimes be critical on websites with high volume traffic, so you may need the separately hosted MySQL installation to better manage the above-mentioned features.
Staying up to date also means providing answers to the questions asked, and to do so, we recommend the following steps:
Update your Google My Business page in Irun
Particularly if your business is located locally, the first step is to update your business hours, any temporary closures, and safety measures taken. Google My Business also allows you to create posts that are displayed for a period of time, such as 7 days, which is an ideal way to keep customers informed about your current situation.
Update the website in Irún
On your website, make sure to indicate how your business is adapting to restrictions due to the COVID-19 virus. It would be good to create a new landing page just for this purpose, or a new FAQ category so that users have all the information available in one place. This step is especially important for activities that have significant business limitations, such as catering. If you have changed the way you do business, for example: you no longer serve food in a restaurant, only delivery, inform your customers and clearly indicate what safety measures (especially hygiene measures) you are implementing to ensure they are safe.
New special announcement scheme
Google has also announced a new special ad scheme for coronavirus communication. With the things listed that might be a good thing to add to your website, now might be a good time to do a thorough SEO optimization. If you have extra free time due to imposed restrictions, optimize for quality.
#2 Effective and economical Facebook advertising
Around 30% of Facebook users regularly check their social media accounts for COVID-19, either daily or every few days. Considering that this is a huge number of people around the world, the question is: How can you best use this information for your business?
Facebook post about protective measures taken
No matter what business you are in, especially if you are in constant contact with customers, let your followers know what you are doing regarding safety. Your post can contain information about the measures you are taking to keep your premises and products safe, as well as your approach to resolving customer queries during this period. For example: let your customers know about temperature checks, hand sanitizers, and the like.
Facebook post about business changes
Inform followers of any changes to the business, such as:
Change of working hours
Extended delivery times
Order statuses
Delay in materials and therefore in production.
A decrease in turnover.
Temporary closure
The goal of this type of Facebook post is to inform customers in a timely manner, encourage communication, and gain additional trust. It's a good idea to think about the questions you might be asked and prepare your answers to those questions, so that it's as accurate and relevant as possible.
Pin to Top Important Notifications
You can pin important notifications to the top of your Facebook page for easy access. Of course, our recommendation is to highlight notifications that are very important to customers, such as a restaurant closing or an event postponing, and pin it to the top of the page. This way, the most important information is easily available and you will have fewer queries and customer support needs.
Update delivery speed
The epidemic also affects border closures and prevents the delivery of goods, so there are likely to be delays in deliveries or longer delivery times for a particular product. If you have a Facebook shop, it would be a good idea to adjust the delivery speed according to actual deadlines. This will let customers know immediately about possible delays and longer delivery times, thus maintaining a good customer experience with your shop.
Facebook Apps for Automated Messages
To facilitate customer service and reduce the number of queries, it is possible to use automated messaging tools. Facebook Business apps such as WhatsApp and Messenger allow you to set up automatic responses and manage your comments.
Organize online workshops
In case you have to postpone or cancel any planned event due to the pandemic, you can consider using alternative channels. For example, you can turn a physical workshop into an online webinar to educate users. One alternative is Facebook Live. It allows real-time video streaming directly from your smartphones.
Organizing sales using Facebook Store
If your business has the ability to move online sales from traditional stores, Facebook has a solution. Facebook Shop allows businesses to turn a traditional page into an online store. Users can view their product catalog and prices, and make a purchase in a very easy way. The rules that apply to online stores also apply to the Facebook online store. It is important that the products displayed have good images, good descriptions, and accurate prices. If you need help with Facebook advertising in these difficult times, get help from specialized agencies.
#3 Profitable and economical Google Ads advertising
The main recommendation of the competent institutions in the fight against the pandemic is to reduce social contact. So how to offer customers the right product for them? The answer to the question is a Google Ads campaign. If you have a web store or can offer your service online, Google Ads allows you to offer the right product to the buyer at the right time. Thanks to the still up-to-date delivery, the buyer will be able to purchase the desired products despite movement restrictions.
When creating a Google Ads campaign, it is important to define the following:
What products do we want to offer?
Where we want to offer them (location)
Who do we want to offer (segmentation)
What keywords will buyers use to reach them?
Since budgets can be controlled and the campaign is constantly optimized for new reports, why not give it a try? Perhaps now is the time for this type of advertising. Check out the benefits of Google Ads advertising. Digital marketing allows you to stay in touch with customers and the companies you work with. Part of the business can also be transferred online, so it is important to take advantage of all the opportunities offered.
We can offer you all this and more from our agency Unneconsulting. We are located in Irun, in Guipuzcoa. We would like to help you with our digital solutions so that your business can move towards a digital transformation with which it can grow despite these difficult times.
If you wish to contact us, please do so through this link. Contact
Take advantage of the potential of digital advertising!
