The phase the client is in in relation to the product

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Base quality management: develop new clients, prevent churn, increase loyalty.



Manage pricing: if the base is dominated by customers with purchases in the low and medium price segments, there is no point in introducing expensive products into the assortment.

Manage the assortment: if the business format is “convenience store”, there is no need to include products vp quality email lists from the hypermarket assortment in the assortment.

Manage the promotional offer: if there are more promotion-dependent clients in the database, the share of the promotional offer should grow; if the dependence on the promotion is low, there is no point in investing in mass discounts.

Manage advertising: target offers to the profile of high-income customers or those with high loyalty.

Thus, customer segmentation allows us to specify the specific behavior of individual groups within a market segment and implement more customized strategies, which has a positive effect on conversions into purchases and increased loyalty.



Types of customer segmentation
If there are only two global approaches for market segmentation, there are more for customer base segmentation. They can be divided into several areas: