You can compete with the quality of the assortment, an attractive website, or even prices - although it is said that the latter option is the worst possible type of competition, because it is often associated with a decrease in the quality of the assortment offered.
Recently, many internet companies are beginning to appreciate the role of personalizing their website for users. The website that is more user-friendly, better responds to their yemen b2b leads needs and requirements, meets expectations - may prove to be the most effective in sales or information activities and attract many loyal internet users.
What exactly is personalization
This is a trend directly related to e-marketing. It is connected with directly reaching a specific group or target person and appropriately responding to their needs. The aim of solutions focusing on personalization is to increase the effectiveness of the message on the Internet and direct it to a specific target group while optimizing the financial outlays allocated for this purpose.
This is achieved not only by precise selection of the people to whom we direct our activity, but also by all kinds of activities aimed at learning about the interests of Internet users - for example, those involving the use of extensive forms for registration.
In a very simplified way, it could be said that personalization is connected with a simple initial configuration of the website - the Internet user can specify what messages or services they are interested in and what they want to receive. However, it can take a much more extensive form, and then it will focus on dynamic adjustment of the website content to the actions performed by Internet users and on automatic methods of personalizing the website.
What does personalization give to online businesses?
It allows you to acquire regular users who, in the long run, may be more attractive to your website than random Internet users.
It allows you to direct individual messages to different target groups and create a personalized offer.
It increases the likelihood of retaining customer loyalty and meeting their specific needs - whether it be purchasing or obtaining specific information.
Personalization of a website makes it more attractive to users and makes it stand out positively from the competition.
What does personalization give to internet users?
It allows you to tailor the page to your needs and focus on useful information.
It allows you to access interesting information faster, which saves you the time you would otherwise have to spend searching for a given issue on your own.
It allows you to individualize contact and place original or unusual orders in the case of an online store.
How user data is collected
Explicit profiling - focuses on obtaining information by having a specific website user fill out a specific form or respond to a query.
Implicit profiling - this is a method that is invisible to the Internet user and focuses on tracking the actions they take on the website. Using this method allows, among other things, to construct a scheme of the most frequently purchased products or to build a scheme of browsing the website.
