Studying a social media page

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Conduct research on your customers' social media profiles. Pay attention to their interests, hobbies, and other details that may be useful for your business.

Web Analytics Data Analysis
When developing a website and launching online advertising, it is necessary to connect web analytics tools. These systems allow you to monitor the actions of visitors: determine traffic sources, geographic location, device type and other key parameters. With the help of such data, you can better understand the audience and optimize the site.

Call tracking analysis
Call tracking allows you to closely monitor panama mobile phone numbers database customer interactions with the sales department, extracting useful data from phone conversations. To do this, choose a service with dynamic call tracking, which will convert audio recordings into text and record key data: call time, subscriber number and location.

Call tracking analysis

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If you integrate call tracking with a CRM system, the call is automatically linked to an existing client or creates a new profile. This simplifies the analysis of communication with clients and allows you to extract useful information to improve the quality of service.

Search query analytics
To understand what your audience is interested in, use the Yandex Wordstat tool. It allows you to research the popularity of search phrases related to your product, as well as see what additional queries people enter into the search engine. This will help you identify the needs of your potential customers.

Analyzing reports in Google Analytics provides information about the keywords that visitors use to find your site and what they are looking for on your pages. This helps you optimize your content and better understand what attracts your audience.

Employee Opinion Research
Who knows best how customers behave? Of course, those who work directly with them: managers, salespeople, and support staff. They can tell you important things, such as:

What do customers ask about most often?

What product features do they pay attention to?

Do they raise any objections?

In addition, communication helps you understand why deals did not take place. For example, a customer may be unhappy with a long delivery time or an inconvenient payment method. After such conversations, you will have an accurate picture of your audience and will be able to identify the main characteristics of your customers.

When working on a consumer portrait, avoid guesswork. This will help you not to miss important details and not to add anything unnecessary. The method allows you to better understand the target audience and adjust your marketing.

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