The article presents areas that are worth considering when designing a website and which influence the customer's purchasing decision.
Understanding customer needs
It is important to refer to the customer's needs on the website, not just to your offer. The website should be a signpost for the customer, what they can expect from it, what benefits they can achieve.
For this purpose, such a tool as describing the success story of successfully completed projects, showing how you have achieved results for other customers, can be used. It is important to refer to the customer's purchasing motivations, showing that we understand their perspective, we know what challenges they face.
This can be done by writing a blog, giving advice, offering united arab emirates b2b leads free consultation, for example on a chat. The needs and pains of the customer should be the focus of a good website.
Tools to increase orders
A well-designed company website can actively sell and upsell . It consciously uses cross-selling and up-selling, for example, in the form of presenting an offer.
A good solution is to show packages of possibilities that motivate the customer to choose the right solution for them. Another good solution is to indicate to interested parties additional possibilities of establishing cooperation or using services. These can be redirects to other subpages or a pop-up or landing page.
Building a customer base
Nowadays, monitoring website traffic is becoming more and more accessible. Google, Facebook, LinkedIn give us the possibility of remarketing and precisely targeted offers to specific customer groups. Chats and chatbots are also effective, which allow people visiting the website to contact a company employee, which facilitates potential sales.
However, I think that it is still worth using old tools such as a newsletter, addressed to people who are more willing to use it, although this tool is slowly becoming a thing of the past. It is worth remembering those customers who somehow found our website and expressed interest in the offer.
Staying in touch with your customer
To stay in touch with the customer, the above-mentioned newsletter usually helped, but now push notifications seem to be more effective, as they do not require such involvement from potential customers. The advantage of this solution is that the message is displayed directly on the customer's mobile phone or in the web browser.
There is no need to leave marketing consents here, just click: I want to follow your news, like sports news. However, it is important to provide valuable information in this formula, so that the customer really wants to read it, so that it relates to their needs and interests.
Eliminating customer concerns at first contact
Customers leaving a website in the first seconds of their presence on it is a nightmare for all website and online store owners. In order to keep their attention, it is very important to take care of the transparency of the website and the speed of loading, especially on mobile devices.
You can also install a form that, when the user's cursor approaches the exit of your website's tab, encourages them to stay in touch, for example by subscribing to a newsletter or allowing push notifications. Another proven solution is to provide interesting content in the form of an e-book, research results, or a guide. In this way, credibility and the position of an expert are built.
Reducing the risk of decisions made
On a website, it is important to give users a sense of security in the context of making purchasing decisions. It is worth taking care to place evidence that indicates that the solutions used by the company are simply proven and good. In this context, it is worth using references, customer opinions, or tutorials.
It is worth remembering that one of the greatest shopping motivations is a sense of security and reducing the risk associated with purchasing decisions. When customers come to our website, it is worth boasting about all certificates, achievements that will build the company's image and reduce the customer's concerns.
